Marketing Today (Part 1)

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Across

  1. Marketing ___________ - the forces and organisations that impact on an organisation's marketing activities
  2. The __________ process which identifies, anticipates and satisfies customer requirements efficiently and profitably. [Chartered Institute of Marketing, n.d.)
  3. Marketing ______________ - another name for promotion; communication designed and implemented to persuade others to do, think or feel something
  4. the difference between what something costs to make and the price for which it is sold
  5. individuals or groups who are involved in, or affected by, the organisation's actions and/or performance.
  6. a persuasive communication paid for by an identifiable source and addressed to the whole of a target audience without personal identification
  7. when two parties swap items perceived to be of approximately equal value
  8. The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Down

  1. a composite of individuals or organisations that have a willingness and ability to purchase products; can consist of single or multiple segments; a place where buyers and sellers meet
  2. Market ________ - the systematic gathering, recording and analysing of customer and other market-related data
  3. The __________ is a defined part of the organisation in which specialist marketers work.
  4. __________ means 'field of study' (Allen, 2000)
  5. used to differentiate between similar products by means of a set of visual cues [e.g. logos] that represent the brand's attributes and associations [e.g. history]
  6. Competitive _________ - something about an organisation or its products that is perceived as being better than rival offerings
  7. quantity of goods that sellers are prepared to put on the market at a certain price


Crossword created by Mohammed-Hanif Patel (2020). Any queries please email mhpatel@dmu.ac.uk