Across
- Marketing ___________ - the forces and organisations that impact on an organisation's marketing activities
- The __________ process which identifies, anticipates and satisfies customer requirements efficiently and profitably. [Chartered Institute of Marketing, n.d.)
- Marketing ______________ - another name for promotion; communication designed and implemented to persuade others to do, think or feel something
- the difference between what something costs to make and the price for which it is sold
- individuals or groups who are involved in, or affected by, the organisation's actions and/or performance.
- a persuasive communication paid for by an identifiable source and addressed to the whole of a target audience without personal identification
- when two parties swap items perceived to be of approximately equal value
- The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
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Down
- a composite of individuals or organisations that have a willingness and ability to purchase products; can consist of single or multiple segments; a place where buyers and sellers meet
- Market ________ - the systematic gathering, recording and analysing of customer and other market-related data
- The __________ is a defined part of the organisation in which specialist marketers work.
- __________ means 'field of study' (Allen, 2000)
- used to differentiate between similar products by means of a set of visual cues [e.g. logos] that represent the brand's attributes and associations [e.g. history]
- Competitive _________ - something about an organisation or its products that is perceived as being better than rival offerings
- quantity of goods that sellers are prepared to put on the market at a certain price
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